Customer Relationship Excellence Awards 2014
Recognising Organisations and individuals that excel in Customer Service!

About the CRE Awards
  Chairman's Introduction
  Overview & Enrolment Procedures
  CRE Awards Categories
  Photo Gallery
  Winner Statements
  Newspaper Coverages
  Nominate a Company
Supporting Organisations
  Judging Panel
  CRE Awards Organiser
CRE Model and Training

Winner Presentations
  2013 Winner Photos
  2012 Winner Photos
  2011 Winner Photos
  2010 Winner Photos
  2009 Winner Photos
  2008 Winner Photos
  2007 Winner Photos
  2006 Winner Photos
  Press Releases
  Global Certification
  Customer Service
Quality Standard (CSQS)
  APCSC Summit
  Best-in-Class Presentation
Chairman's Introduction

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Welcome to the 13th annual International Customer Relationship Excellence Awards (CRE Awards).

The Customer Relationship Excellent (CRE) Awards has recognized many industry leaders and professionals for their customer centric service innovation.  The participants have come from more international cities and business sectors in both corporate and individual categories, all demonstrating their business successes, best practices and leadership on CRE.

In 2014, APCSC celebrated her 16th anniversary in promoting customer relationship excellence in the Asia Pacific region, APCSC is very proud to witness how CRE Awards winners continue to bring new service levels, quality standards and benchmarks to shape the future directions of business practices in making Asia Pacific a better place to live and do business!

The Customer Service Quality Standard (CSQS) is the fundamental model for CRE Awards judging criteria, the participants have learned greatly from the best practices and world class standards to better prepare for the CRE Awards assessment and benchmarking process.  The CSQS is instrumental in improving customer oriented corporate governance and balanced scorecard managing stakeholders of the award participants and further recognizing the CRE Awards winners.   It is highly recommended that all CRE Awards participating companies attend the Certified Analyst and Auditor (CCSA) global certification program and implement the CSQS to meet and exceed the CRE Awards assessment criteria.

Through the prestigious CRE Awards, Asia Pacific business leaders are able to share experiences and learn from one another amongst the World-Class CRE leaders and achieve the goal of market leadership and gain international recognitions.

On behalf of the Asia Pacific Customer Service Consortium, I wish you business success and Customer Relationship Excellence!

Jason Chu

Chairman of Asia Pacific Customer Service Consortium


2013 Customer Relationship Excellence (CRE) Awards Corporate and Individual Winners Group Photo


Mr. Arthur Zhang (left), Online Service Delivery General Manager, Lenovo Group, received Contact Center of the Year 2013 (IT – Above 1000 Seats) from Mr. Jason Chu (right), Chairman of Asia Pacific Customer Service Consortium.

Mr. Bill Lisle (right), CEO, AIA BHD., received the CEO of the Year 2013 from Mr. Jason Chu (left), Chairman of Asia Pacific Customer Service Consortium.

Ms. Swee Lin Liew (right), Chief Commercial Officer, Astro, received Customer Experience Center of the Year 2013 (Entertainment) from Mr. Jason Chu (left), Chairman of Asia Pacific Customer Service Consortium.

2013 Customer Relationship Excellence Winner Statement:


“Its quiet honorable to get prize of ‘International Customer Relationship Excellence Awards’, we understand this as the commendation to Lenovo Service on what we have done on continuously improving customer satisfaction and leading the field of service. In the past, we have obtained extraordinary reputation from our customers by fulfilling the diversification of the market and customer requirements what keep changing through telephone, internet and offline fulfill; offered customers 365 days uninterrupted service at anytime and anywhere. In the future we will continuously carry forward the spirit of Lenovo: we do what we say, we own what we do. To be responsible to customer and deliver them the service with more high-quality.”

Mr. Arthur Zhang, Online Service Delivery General Manager, Lenovo Group

“This award is very significant for our organisation as it recognises the hard efforts and commitment of our employees, distributors and partners to ensure the successful integration of our businesses in Malaysia last year despite the high level of complexity and challenges we faced. We are now much bigger, stronger and well positioned to ensure sustainable value for our customers and partners and sustainable growth for the business.”

Mr. Bill Lisle, CEO, AIA Bhd.

“Team Astro is privileged that APCSC has once again recognized the ongoing commitment of our staff with two prestigious awards - the Customer Experience Center of the Year (Entertainment) and Online Customer Service of the Year (Entertainment) for two consecutive years. We are deeply honored by the recognition and this achievement further strengthens our commitment to deliver to our customers world class customer experience at all touch points including mobile, web, on-air and social media platforms. We will continue our utmost efforts as Malaysia’s leading integrated consumer media entertainment group and we would like to thank our customers for their continuing support.”

Ms. Swee Lin Liew, Chief Commercial Officer, Astro


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