Welcome to the sixth annual Asia Pacific Customer Relationship Excellence Awards (CRE Awards).

We would like to thank our international advisors and panel of judges and congratulate the winning companies in recognition of their achievements in Customer Relationship Excellence under various awards categories.

We are glad to see more industries participating in the CRE Awards in a growing economy this year. This is clear evidence that customer relationship excellence and robust customer service quality standard are the same business value shared among world class companies and industry leaders. During good economy, the ability to maintain and deliver excellence service is even more important to stay ahead of the industry benchmark and profit earnings. All of these demonstrate the global trend to develop professionalism for the customer service industry and the evolution of sound quality standards for customer service organizations.

With the introduction of the Customer Service Quality Standard (CSQS) as part of the CRE assessment criteria, participating organizations have benefited greatly from the best practices and critical success factors from a world-class framework that is outlined within this very important standard. The CSQS is instrumental in improving customer oriented corporate governance and balanced scorecard managing stakeholders of the award participants and further recognizing the CRE Awards winners.

We believe that through these prestigious CRE Awards, Asia Pacific business executives are able to share experiences and learn from one another amongst the World-Class leaders and achieve the goal of market leadership and gain international recognitions.

On behalf of the Asia Pacific Customer Service Consortium, I wish you business success and Customer Relationship Excellence!

Jason K. Chu, Chairman APCSC