• Recognition of participating organisation's achievements in Customer Service, increasing and enhancing its credibility and image in the market place
• Increased customer perception and confidence in dealing with the organisation
• Continuous improvement opportunities and benchmarking of the organisation's Customer Service efforts through APCSC's comprehensive CRM Benchmarking program
• Greater focus on Customer Service throughout the entire organisation
• Increased morale at all levels of the organisation

The HongKong Electric Co., Ltd.- Public Service of the Year 2008 (Public Utility)

Hong Kong Observatory - Public Service of the Year 2008 (Government)

2008 Customer Relationship Excellence Winner Statement:

“It is the honour of the Hong Kong Observatory to be recognized and awarded customer relationship excellence under the category of Public Service of the Year (Government).  Care about the community and colleagues is one of the Observatory’s core values.  We strongly believe that good customer relationship is achieved through compassionately understanding the needs of the end users.  We are fortunate to have a team of committed colleagues who are sensitive to the changing societal environment and are eager to make a difference.  I would like to thank APCSC for providing an excellent platform for sharing of experience in customer satisfaction.”　

 Dr B Y Lee, Director
 Hong Kong Observatory