APCSC CRE & CSQS Summit 2004
Panel Discussions for September 23-24, 2004

Join us for theAPCSC CRE & CSQS Summit and put your questions to our panel ofexperts!

September 23,16:00
RoundTable Panel Discussion: Effective Customer LoyaltyProgram
CathayPacific Loyalty Programmes Ltd.
Mr. Dominic Purvis, General Manager
Hong KongCSL Limited
Ms. Charlotte Chin, General Manager CRM
DiscussionQuestions:-
  • What are thecore components of a loyalty program?
  • How toeducate customers on the benefits of joining aloyalty program
  • What costsare involved when setting up a loyalty program
  • What should Iconsider if I am starting a new loyalty program orrevamping an exisiting one?

September 24,11:15
RoundTable Panel Discussion: Customer Service QualityStandard (CSQS)
ULInternational, Roger Ng, Regional CustomerService Manager
HK 5-SAssociation, International Conference on ISO9000 and TQM, Prof. Sam Ho, Founder Chair
Societyfor Worldwide Interbank FinancialTelecommunication (SWIFT), Mr. Kevin Lodge,Head of Asia Pacific Customer Services
DiscussionQuestions:-
  • How do wedefine what's best practice?
  • How can thestandard integrate with exisitng processes /standards
  • When is thebest time to implement?
  • Whatchallenges could we potentially be facing whenimplementing the standard?
  • How do we getemployee and management buy-in?

September 24,16:00
RoundTable Panel Discussion: Outsourcing
ExpenseReduction Analysts
Mr. Richard C H Wong, Senior Partner
UrbanGroup
Mr. Joseph Kwok, Quality Management Manager
Societyfor Worldwide Interbank FinancialTelecommunication (SWIFT),
Ms. Amanda Westwood Worldwide Director ofCustomer Operations
DiscussionQuestions:-
  • How do wecalculate the cost / benefit aspect of outsourcingvarious processes?
  • What are theshort term and long term impacts of outsourcing?
  • Whichbusiness sectors benefit the most from outsourcing?
  • How do weprepare to outsource certain processes and what timescales are involved?
  • Whichprocesses should we outsource?
  • What's thebest way to select an outsourcing partner?
  • What's theimpact on customer service
  • What are someof the common problems that we face when weoutsource?

For more information and to register forthe APCSC Sumit,
please visit the Summit homepage:-

http://www.apcsc.com/cresummit

Leading companies making at theAPCSC CRE & CSQS Summit


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