Wong Mei Wai
Founder & Chief Change Catalyst
APAC Global Advisory


Mei Wai is a leading marketing and business leader turned entrepreneur who has led iconic global, regional and local brands within the FMCG, retail and service industries, including personal care, food & beverage, luxury/jewellery and banking within complex change and competitive environments. She brings in-depth experience of the Asia Pacific markets, where she has led multi-cultural teams to disrupt and drive change as well as in brand innovation for more than 20 years in Unilever, Heineken, Fraser & Neave, Citibank and Aspial. She is passionate about growing and turning around businesses and brands in Asia to take them to the next level and the new generations - essentially preparing and transforming brand businesses to embed change through an end-to-end brand business advisory focusing on Change Architecture, Change Marketing and Change Services. She has a BSc ( Hon) Economics, MSc International Marketing, Executive MBA, Advanced Management from INSEAD Business School and currently the Executive Masters in Consulting & Coaching for Change