Messages from Government Organizations & other Associations


Hong Kong Customer Relationship Excellence Index (HKCREI) & Awards Recognition

Striving for continuous service enhancement for Hong Kong, Asia Pacific Customer Service Consortium (APCSC) and The Hong Kong University of Science and Technology (HKUST) together have launched the first Hong Kong Customer Relationship Excellence Index (HKCREI) through conducting customer satisfaction surveys on the quality, value, satisfaction, loyalty, NPS and critical factors on products and services, together with Big Data collected on internet and social media.

 The HKCREI Research Consortium has published the inaugural HKCRE Index for 18 industries during the annual 19th International CRE & CSQS Leadership Summit on 2021 November 12. At the HKCREI Press Conference, news media, senior business leaders, and government officials shared the vital research findings for sustainable development for Hong Kong. The top and outstanding performing companies were announced at the HKCREI Awards Ceremony.

We greatly appreciate it if you can complete the online questionnaire by the APCSC & HKUST.  Information provided will only be used anonymously for aggregated analysis purpose.

Entertainment Finance & Insurance Land Transport Retail Food & Beverage Info-Communications
Attractions Bank Bus E-Commerce Cafe and Fast Food Restaurant Broadband
PayTV Credit Card Package Delivery Shopping Mall Food Delivery Mobile Telecom
Insurance  Railway Supermarket & Pharmacy
Stock Trading  

Should you have any queries regarding the Index survey or the HKCREI Awards, please feel free to contact the HKCREI Research & PR Team, APCSC via or (852) 21741428 during office hour.


International Customer Relationship Excellence Awards

The 21st International Customer Relationship Excellence Awards (CREA) is open now for application and nomination as the most effective CRE Leadership platform to accelerate the CRE digital experience economy and reshape the future visions of Business Leaders and CEO’s.

As the most prestigious and internationally recognized Awards on Customer Relationship Excellence, the CREA brings together strong public endorsement, iconic brand, and attention from consumers, media, brand trackers and global investment analysts.

CRE Leaders are Game Changers! The CRE Goal is to effectively engage customers & employees, advocate innovative best practices in int’l cities across regions, recognize government bodies, firms, business units, teams, and professionals at all levels who contribute to the success of both customers and firms served.

Ms. Selina Lau, Chief Executive, The Hong Kong Federation of Insurers and Professor Francis Law, Chairman, International Dispute Resolution and Risk Management Institute were the Honorable Awards Presenters at the 2022 CREA Winner Presentation Luncheon Ceremony on 11 November in Hong Kong.

For Registration, please click HERE to download CRE Awards Application Form.

Please click to download the full version of news coverage of HKET.

CRE Awards Welcome Pack

Click here to download
the welcome pack

Check out the Highlight Video on


Press Release

Click here to view Press Release.

Now Open to Nomination and Application

For more information, please refer to :

  • International CRE Awards website
  • China CRE Awards website
  • China Sourcing Summit Press Release

Many leading organisations throughout Asia Pacific are familiar with APCSC's high quality Certification courses. The next sessions are detailed below. Join us for a World-Class experience and start improving your service quality.


Certificate in Customer Service Management (CCSM)


Hong Kong (Zoom) (English) - 28 - 31 March 2023

To view the brochure and registration form, please click


Certified Contact Center Manager (CCCM)


Hong Kong (Zoom) (English) - 30 - 31 March 2023

To view the brochure and registration form, please click


Certified Customer Service Analyst & Auditor - (CCSA)


Hong Kong (Zoom) (English) - 28 - 29 March 2023

To view the brochure and registration form, please click

Brochure & Registration Form

To view the brochure and registration form, please


Membership Benefits

Register 3 or more delegates to take advantage of our Premier Plus savings of 10% per delegate.


Customer Testimonials

Tip of the Week


Customer Service Quality Standard

The Customer Service Quality Standard (CSQS) has been developed in conjunction with the Asia Pacific Customer Service Consortium and research members from The University of Hong Kong, lead by Professor George Huang to assess the overall service quality, best practice compliance and performance of the customer service operation as well as the entire service organization. It is the most comprehensive certification dedicated to a robust customer centric world class service framework awarded to organizations that excel in customer relationship excellence.



Henderson Land Group Property Management Department (Hang Yick and Well Born) Honored with CSQS Certification Distinction from APCSC

Hong Kong, China – June 21, 2019 — The Asia Pacific Customer Service Consortium (APCSC) presents the International Customer Service Quality Standard (CSQS) site certificate to Henderson Land Group Proper ty Management Department (Hang Yick and Well Born) in recognition of their achievements and high level of compliance to CSQS in 2019. Customers of the properties, property management sectors will experience higher quality and professional customer service standard.


CRE & CSQS Roundtable

Customer Service Quality Standard

Through the International CRE & CSQS Roundtables, APCSC invites market leaders to come together for best practices sharing on product and service innovation, CSR, CRM, customer experience management, knowledge management, Social media CRM with successful business cases and strategies, facilitate innovation in business operation, bring new opportunities for brand building and market development, create win-win-win to customers, staffs and employers.

Upcoming Roundtable Events

Hong Kong - 11 November 2022 (Friday)

Speaker & Panelists: Other Speakers and Panelists will be confirmed soon

Jason Chu
Chairman, APCSC, CRE Awards Panel of Judge

Professor Francis Law
Chairman International Dispute Resolution and Risk Management Institute

Ms. Selina Lau
Chief Executive The Hong Kong Federation of Insurers

Mr. Mike Mi
China Council for International Investment Promotion 

Theme: HKCSC & APCSC & HKSAR 25th Anniversary
20th International CRE Award Ceremony

Fee: By Invitation Only

Time: 12:30 - 5:00

Venue: Crowne Plaza Hong Kong Kowloon East, Hong Kong

People Site Certification

People Development Award to organizations

The People Site Certification (PSC) is awarded to organizations that have over ninety percent of their Customer Service and Contact Center staff certified under APCSC’s Global Certification program, which includes Certified Contact Center / Customer Service Center Manager (CCCM)/(CSCM), Certified Contact Center Supervisor (CCCS) and Certified Contact Center Professional (CCCP) and others.

Health Industry Leaders Awarded with People Site Certification from APCSC

Hong Kong, China, 21 June 2019 – Two leading companies have been awarded the People Site Certification (PSC) from Asia Pacific Customer Service Consortium (APCSC), in recognition of their people development and commitment in providing world-class professional services covering Hong Kong, Asia Pacific, and global markets.


Mead Johnson Nutrition (Hong Kong) Ltd receive the People Site Certification award


Quality HealthCare Medical Services Ltd receive the People Site Certification award


Events & Activities


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Want to get free tips about customer service industry or tip of the month, we invite you to try a FREE 3-month Individual Membership, with no obligation. Please complete the membership registration page and select the TRIAL option from the membership type drop-down box.