Enrollment Procedures
Open for Applications
Applications and Nomination can be submitted online or by fax
Self Assessment Questionnaire
Participants must complete a comprehensive self assessment questionnaire
Business Case Presentations
Award Participants have the opportunity to present their business case at the Customer Loyalty Award Forum that is only open to the participants of the CRE Awards and APCSC corporate members
Stage One Screening
Stage One shortlist of applicants are notified
Mystery Call
Mystery calls will be made to the participating organizations. For service centers, mystery visits will be made, and for confidential centers, a site visit will be made
Stage Two Screening – CSQS Onsite Assessment
Applicants’ data, self assessment, mystery call findings with onsite assessment will be referenced to the Customer Service Quality Standard (CSQS) to establish use of Best Practices. Site visit Q&A Session to double check and clarify self assessment details
Public Webvoting
General public and customers of the participating organizations will have the opportunity to vote for their CRE company
Winner Selection
Winners are selected based on the above balanced score card assessment results by the Judging Panel of experts
CRE Awards Dinner Ceremony and Trophy Presentation
Trophies and certificates will be awarded to the winners at the CRE Awards Dinner Ceremony
Press Release & Publication of Newspaper Supplements
Winners will be invited to contribute and support a special newspaper supplement. Interview opportunity would be provided to the winning companies
Key dates

 

Important Dates for 17th International CRE Awards

  • 2018
  • June – December

    Public Nominations & Applications

  • 2019 (Tentative)
  • January – February

    Nomination & Application Deadline

  • January 31st

    Self Assessment Questionnaire submission deadline

  • March 7th – 8th

    Business Case Presentation

  • March – April

    Mystery Call/Visit & CSQS Site Assessment

  • April – May

    Public Webvoting & Winner Selection

  • June 21st

    CRE Awards Dinner Ceremony & Trophy Presentation

  • July

    Press Release & Publication of Newspaper Supplements

Judging Panel

The CRE Awards Judging panel consists of industry-neutral executives to ensure no biased results.

2018 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2017 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2016 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2015 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2014 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Industrial and Manufacturing Systems Engineering, University of Hong Kong
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2013 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Mr Brett Whitford, Executive Director, Customer Service Institute of Australia
  • Prof. George Huang, Industrial and Manufacturing Systems Engineering, University of Hong Kong
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
2012 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Mr Brett Whitford, Executive Director, Customer Service Institute of Australia
  • Prof. George Huang, Industrial and Manufacturing Systems Engineering, University of Hong Kong
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
2011 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Mr Brett Whitford, Executive Director, Customer Service Institute of Australia
  • Prof. George Huang, Industrial and Manufacturing Systems Engineering, University of Hong Kong
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
2010 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Mr Brett Whitford, Executive Director, Customer Service Institute of Australia
  • Prof. George Huang, Industrial and Manufacturing Systems Engineering, University of Hong Kong
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
2009 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Mr Brett Whitford, Executive Director, Customer Service Institute of Australia
  • Prof. George Huang, Industrial and Manufacturing Systems Engineering, University of Hong Kong
Registration

For Corporate and Service Providers

*Please kindly note that in order to apply for the “CRE Outstanding Achievement” you will need to enroll in at least 3 other corporate categories to ensure comprehensive assessment to reflect the Outstanding Achievement.

**Applicants need to apply for 1 additional CRE Awards Corporate Category in order to apply for the specific categories.

As CSQS is an essential requirement in the CRE Awards assessment process, all the partcipants are required to attend Certificate in Customer Service Management (CCSM) program to implement and comply with CSQS for the CRE Awards assessment criteria.

Your Contact Information

Payment Methods

Telegraphic Transfer

Schedule of Fees

Category HK$ US$ RMB
Customer Relationship Excellence Awards (Corporate) 22,000 2,850 22,000 (including 2 Awards Dinner seats)
Additional Corporate Categories (per) 12,000 1,550 12,000 (including 1 Awards Dinner seat)
Customer Relationship Excellence Awards (Individual) 2,200 285 3,200 (including 1 Awards Dinner seat)
Oversea Onsite Visit N/A 950 6,500

Certificate in Customer Service Management (CCSM) training* to implement and comply with CSQS for the CRE Awards assessment criteria

*Corporate Membership includes 3 CCSM with other exclusive benefits 2 Customer

26,000 / 2 people 3,345 / 2 people 26,000 / 2 people
Loyalty Award Forum passes , 5 Training Discount coupons, HKD200 CRE Awards Dinner Ceremony Discount, Asia Pacific CRE & CSQS Roundtable Complimentary pass, Knowledge Mail from CRE Awards winners. You may click HERE to become our Corporate Member Now) 40,000 5,250 36,000
Nominate a Company for an Award

Many companies are providing superior Customer Service and support to their customers. In order to recognise this effort, APCSC will award these companies for their efforts. If you would like to nominate a company for their service excellence, please use the form below to provide us with their contact details. If they are a CRE Award Winner, you can receive 50% discount on the Certified Contact Center Professional Course.

Your Contact Information

Details of Nominated Company:

Please select categories you wish to nominate this company / individual for:

CRE Awards Welcome Pack

Many companies are providing superior Customer Service and support to their customers. In order to recognise this effort, APCSC will award these companies for their efforts. If you would like to nominate a company for their service excellence, please use the form below to provide us with their contact details. If they are a CRE Award Winner, you can receive 50% discount on the Certified Contact Center Professional Course.

Your Contact Information