Enrollment Procedures
Open for Applications
Applications and Nomination can be submitted online or by fax
Self Assessment Questionnaire
Participants must complete a comprehensive self assessment questionnaire
Stage One Screening
Stage One shortlist of applicants are notified
Mystery Call
Mystery calls will be made to the participating organizations. For service centers, mystery visits will be made, and for confidential centers, a site visit will be made
Stage Two Screening – CSQS Onsite Assessment
Applicants’ data, self assessment, mystery call findings with onsite assessment will be referenced to the Customer Service Quality Standard (CSQS) to establish use of Best Practices. Site visit Q&A Session to double check and clarify self assessment details
Winner Selection
Winners are selected based on the above balanced score card assessment results by the Judging Panel of experts
CRE Awards Ceremony and Trophy Presentation
Trophies and certificates will be awarded to the winners at the CRE Awards CeremonyCeremony
Press Release & Publication of Newspaper Supplements
Winners will be invited to contribute and support a special newspaper supplement. Interview opportunity would be provided to the winning companies
Key dates

Important Dates for 23rd International CRE Awards

  • 2025
  • June
    Application Deadline
  • July
    Self Assessment Questionnaire submission deadline
  • August – September
    Mystery Call/Visit,  CSQS and CSKM On-Site Assessment
  • August
    Stage One Screening
  • August – September
    Stage Two Screening
  • October
    Final Assessment by Judging Panel
  • November
    CRE Awards Ceremony & Trophy Presentation
  • December
    Press Release & Publication of Newspaper Supplements
Judging Panel

The CRE Awards Judging panel consists of industry-neutral executives to ensure no biased results.

2025 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Chair Professor of Smart Manufacturing, The Hong Kong Polytechnic University
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2024 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Chair Professor of Smart Manufacturing, The Hong Kong Polytechnic University
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2023 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Chair Professor of Smart Manufacturing, The Hong Kong Polytechnic University
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2022 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2021 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2020 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2019 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2017 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2016 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
2015 Judging Panel
  • Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium
  • Prof. George Huang, Head of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Prof. Fugee Tsung, Head of Industrial Engineering & Logistics Management, Hong Kong University of Science & Technology
  • Mr. Tatsumi Yamashita, CEO of Help Desk Institute – Japan
  • Mr. Mike Mi, President of Academy of Contact Center and BPO, China
Registration

For Corporate and Service Providers

    *Please kindly note that in order to apply for the “CRE Outstanding Achievement” you will need to enroll in at least 3 other corporate categories to ensure comprehensive assessment to reflect the Outstanding Achievement.

    **Applicants need to apply for 1 additional Corporate Category in order to apply for the specific categories.

    As CSQS is an essential requirement in the CRE Awards assessment process, all the partcipants are required to attend Certificate in Customer Service Management (CCSM) program to implement and comply with CSQS for the CRE Awards assessment criteria.

    For Individuals

    **Applicants need to apply for one CRE Awards Corporate Category in order to apply for the specific category.

    Your Contact Information

    Payment Methods

    Telegraphic Transfer

    Schedule of Fees

    Category HKD USD RMB
    Customer Relationship Excellence Awards (Corporate) 23,000 3,000 24,800 (including 2 Awards Ceremony seats)
    Additional Corporate Categories (per) 12,500 1,650 13,200 (including 1 Awards Ceremony seat)
    Customer Relationship Excellence Awards (Individual) 3,000 385 4,600 (including 1 Awards Ceremony seat)
    Oversea Onsite Visit N/A 950 6,500

    Certificate in Customer Service Management (CCSM) training* to implement and comply with CSQS for the CRE Awards assessment criteria

    26,000 / 2 people 3,500 / 2 people 26,000 / 2 people

    *Corporate Membership includes 3 CCSM with other exclusive benefits 2 Customer Loyalty Award Forum passes , 5 Training Discount coupons, HKD200 CRE Awards Ceremony Discount, Asia Pacific CRE & CSQS Roundtable Complimentary pass, Knowledge Mail from CRE Awards winners.

    40,000 5,250 36,000
    Nominate a Company for an Award

    Many companies are providing superior Customer Service and support to their customers. In order to recognise this effort, APCSC will award these companies for their efforts. If you would like to nominate a company for their service excellence, please use the form below to provide us with their contact details. If they are a CRE Award Winner, you can receive 50% discount on the Certified Contact Center Professional Course.

      Your Contact Information

      Details of Nominated Company:

      Please select categories you wish to nominate this company / individual for:

      CRE Awards Welcome Pack

      Many companies are providing superior Customer Service and support to their customers. In order to recognise this effort, APCSC will award these companies for their efforts. If you would like to nominate a company for their service excellence, please use the form below to provide us with their contact details. If they are a CRE Award Winner, you can receive 50% discount on the Certified Contact Center Professional Course.

        Your Contact Information