Chairman Message

Welcome to the 20th annual International Customer Relationship Excellence Awards (CRE Awards).

The Customer Relationship Excellent (CRE) Awards has recognized many industry leaders and professionals for their customer centric service innovation. The participants have come from more international cities and business sectors in both corporate and individual categories, all demonstrating their business successes, best practices and leadership on CRE.

In 2022, APCSC celebrated her 25th anniversary in promoting customer relationship excellence in the Asia Pacific region, APCSC is very proud to witness how CRE Awards winners continue to bring new service levels, quality standards and benchmarks to shape the future directions of business practices in making Asia Pacific a better place to live and do business!

The Customer Service Quality Standard (CSQS) is the fundamental model for CRE Awards judging criteria, the participants have learned greatly from the best practices and world class standards to better prepare for the CRE Awards assessment and benchmarking process. The CSQS is instrumental in improving customer oriented corporate governance and balanced scorecard managing stakeholders of the award participants and further recognizing the CRE Awards winners. It is highly recommended that all CRE Awards participating companies attend the Certified Analyst and Auditor (CCSA) global certification program and implement the CSQS to meet and exceed the CRE Awards assessment criteria.

Through the prestigious CRE Awards, Asia Pacific business leaders are able to share experiences and learn from one another amongst the World-Class CRE leaders and achieve the goal of market leadership and gain international recognitions.

On behalf of the Asia Pacific Customer Service Consortium, I wish you business success and Customer Relationship Excellence!

Jason Chu
Chairman of Asia Pacific Customer Service Consortium

Why Enter
  • The CRE Awards offers the most comprehensive assessment and respected international recognitions in Customer Relationship with international bodies and business leaders’ endorsement. Organizations can review their Customer Service processes, system and strategy to improve Customer Service quality.
  • The CRE Awards recognition increases and enhances Corporate brand, credibility and image internationally.
  • Learn the latest innovative CRE practices from the World-Class CRE Leaders and stay ahead of the competition.
  • Increase customer centricity, perception and confidence in dealing with the organization. Employee will be able to deeply understand the customer focus and customer experience culture to enhance work efficiency.
  • Market leaders can learn more world-class customer service best practices in order to establish well-planned company mission and vision for long-term planning of CRE & CSQS international Corporate development blueprint.
  • Continuous improvement opportunities and benchmarking of the organization’s Customer Service efforts with the overseas and local market leaders through APCSC’s CRM Benchmarking program.
  • Benefit greatly from the best practices and critical success factors from the world-class framework updates outlined in the Customer Service Quality Standard (CSQS).
  • Greater focus on Customer Service and Relationship Excellence culture throughout the entire organization.
  • Increase morale, employee engagement and corporate team spirit at all levels of the organization.
  • Far-reaching promotions and exposure of winners in the entire region through our international events, media partners, supporting organizations and news coverage.